Stories
Marcus Bennett
The plan/author
Stories12 briefings on file
Marcus Bennett
OKX Marketing Chief Haider Rafique Plans 2026 Exit
OKX chief marketing officer Haider Rafique is planning to exit the crypto exchange in 2026, Crypto News reports, setting up a high-profile succession…
Spectrum's Chief Commercial Officer and CMO to Exit at Year-End
Spectrum's Chief Commercial Officer and CMO will both step down at year-end, leaving the connectivity brand to reset commercial and marketing leaders…
CBA Announces Marketing Leadership Appointments
CBA, Australia's largest bank, has announced new marketing leadership appointments, per Mediaweek — with names, roles and agency implications still t…
Jaguar's Rebrand Splits Marketing Ranks, Automotive News Reports
Automotive News published its verdict on Jaguar's polarizing rebrand, gathering marketing and design professionals to weigh in and capturing a sharp…
Delta and Hyatt to launch collaborative loyalty program
Delta and Hyatt are building a collaborative loyalty program, deepening ties between two of the larger U.S. travel-rewards ecosystems. No launch date…
Virtue Names Shannon Washington President Ahead of Rebrand
Virtue, the Vice-owned creative agency, has named Shannon Washington president as it prepares a rebrand — resetting leadership and identity at once.
Tim Ho Wan begins brand identity refresh under new leadership
Tim Ho Wan has begun a brand identity overhaul under a new leadership team, Marketing-Interactive reports. For CMOs across F&B and adjacent categorie…
Samsung's post-purchase playbook, and the loyalty math behind it
CX Dive reports on Samsung's proactive post-purchase experience and what it means for brand loyalty. We unpack the framework, the budget shifts, and…
Motive Appoints Andrew Bennett CMO as ARR Passes $600 Million
Motive named Andrew Bennett Chief Marketing Officer as annual recurring revenue passed $600 million, pairing a leadership hire with a growth mileston…
Sprout Social Research: Social Media Now Leads Brand Crisis Response
Sprout Social's new research finds social media is now the primary channel for brand crisis response — reshaping how CMOs staff, monitor and escalate.
Spectrum Loses CMO Sharon Peters and CCO Adam Ray in Dual Exit
Spectrum CMO Sharon Peters and CCO Adam Ray are both exiting, per a December 12, 2024 report. No successors or reasons have been named for either rol…
Motive Taps Andrew Bennett as CMO for AI Push and Global Expansion
Motive has appointed Andrew Bennett as Chief Marketing Officer, tasking him with advancing AI leadership and global growth. The release omits reporti…
