McKinsey Maps What Global Consumers Want From Packaging in 2025
McKinsey's 2025 consumer study maps how global shoppers judge packaging sustainability, and where it ranks against price and convenience at shelf.
Section
Research & Insights
Consumer research, market studies and audience data that change marketing decisions.
Stanford study flags gap between sustainability claims and spending
Stanford Report flags a measurable gap between consumers' stated sustainability preferences and their actual purchasing decisions, putting pressure on intent-only marketing strate…
Consumers Will Pay 9.7% More for Sustainable Products: PwC
Consumers will pay an average 9.7% premium for sustainable goods despite cost-of-living and inflation concerns, PwC's 2024 Voice of the Consumer Survey finds.
