Four takeaways from Starbucks' customer experience plans
CX Dive distills Starbucks' customer experience plans into four takeaways. Here's why marketing leaders should read the original before the summary cycle does.
Section
Customer Experience
CX programmes, loyalty, journey redesign and the measurable link between experience and revenue.
Travel Loyalty: Financial Perks Win Sign-Ups but Lose Renewals
Financial incentives drive most travel loyalty sign-ups. They don't drive renewals, a new CX Dive analysis finds. The split separates two jobs that travel marketers still fund as…
M&S, Tesco and Boots Bet Loyalty Schemes on AI Personalization
M&S, Tesco and Boots are driving AI hyper-personalization in U.K. retail loyalty schemes, CX Today reports. The direction is clear; the published evidence is not.
Jack Morton drops old name after Impact XM merger
Jack Morton rebrands after merging with Impact XM. Deal terms, timeline and the new identity's details remain undisclosed. Client-facing questions are open.
Delta's loyalty and premium push keeps paying off, CX Dive reports
Delta's loyalty and premium strategy "continues to pay off," per a CX Dive headline. Here's what marketing leaders should lift from the carrier's long-running playbook.
Samsung's post-purchase playbook, and the loyalty math behind it
CX Dive reports on Samsung's proactive post-purchase experience and what it means for brand loyalty. We unpack the framework, the budget shifts, and the CMO takeaways from the Gal…
Snipes targets Gen Z with value-first loyalty program
Snipes is courting Gen Z with a value-focused loyalty program, betting that clear savings will win younger, price-sensitive shoppers where points schemes fall short.
United Airlines Reshapes Loyalty Program With Carrot-and-Stick Rules
United Airlines is reshaping its loyalty program around a 'carrot, stick' model — rewards for targeted members, tighter rules for the rest. Terms and dates remain unpublished.
McDonald's Signals Major Expansion Ahead for Its Loyalty Program
McDonald's is preparing a major expansion of its loyalty program, CX Dive reports. Details on scope and timing remain undisclosed, but the move signals bigger ambitions.
Starbucks widens its view: non-loyalty customers now count
Starbucks says customers outside its loyalty program are vital too, widening how the coffee giant defines customer value beyond Starbucks Rewards members.
Marriott pushes real-time CX prompts to 10,000 hotels
Marriott is using real-time app prompts to drive frontline service across 10,000 hotels, repositioning loyalty for 270m members from points to memories.
McDonald's Puts Loyalty App at Center of Tech Ambitions
McDonald's is positioning its loyalty app as the centerpiece of its technology ambitions, signaling where the chain sees digital engagement heading.
