OKX Marketing Chief Haider Rafique Plans 2026 Exit
OKX chief marketing officer Haider Rafique is planning to exit the crypto exchange in 2026, Crypto News reports, setting up a high-profile succession in one of the industry's biggest brand machines.
CMO Observer — Independent coverage of marketing leadership — brand strategy, budgets and the CMO agenda.
Top story
CMOs at Cannes: Measuring Success, Moving Budgets, Weighing AI Hype
Ad Age's Cannes report puts measurement, budget shifts and AI hype in front of CMOs. The themes are right; the verifiable numbers are not yet on the record.
· 3 min read
Inspire Brands Names Jenna Bromberg Chief Marketing Officer of Arby's
Inspire Brands has named Jenna Bromberg chief marketing officer of Arby's, putting new leadership over one of the largest sandwich chains in the U.S.
· 3 min read
Spectrum's Chief Commercial Officer and CMO to Exit at Year-End
Spectrum's Chief Commercial Officer and CMO will both step down at year-end, leaving the connectivity brand to reset commercial and marketing leadership heading into Q1.
· 3 min read
Four takeaways from Starbucks' customer experience plans
CX Dive distills Starbucks' customer experience plans into four takeaways. Here's why marketing leaders should read the original before the summary cycle does.
· 2 min read
Latest news
Target Wants to Triple Paid Loyalty Members in Three Years
Target has set a three-year goal to triple membership in its paid loyalty program, putting subscription growth at the center of its customer strategy.
Smadex Hires Former Angry Birds Marketer Luis de la Cámara as CMO
Smadex has appointed Luis de la Cámara, the marketing leader behind Angry Birds at Rovio, as Chief Marketing Officer, bringing gaming-marketing credibility to the adtech firm.
Smadex Names Former Angry Birds Marketer Luis de la Cámara CMO
Smadex has appointed Luis de la Cámara, former Angry Birds marketing leader, as Chief Marketing Officer, bringing consumer-games brand experience to the mobile ad-tech vendor.
Boston Beer Names Allison Stransky Chief Marketing Officer
Boston Beer appoints Allison Stransky chief marketing officer, effective October 12. The dated, named hire puts a new decision-maker atop the brewer's marketing.
Carat Drops 'Designing for People' for 'Difference Engineered'
Carat has retired 'Designing for People' and adopted 'Difference Engineered' in a global rebrand, shifting its positioning from audience empathy to measurable, engineered outcomes.
Most consumers will pay 25% more for brands they love
A new survey finds most consumers will pay up to 25% more for favorite brands, turning loyalty into a concrete pricing lever for CMOs.
CBA Announces Marketing Leadership Appointments
CBA, Australia's largest bank, has announced new marketing leadership appointments, per Mediaweek — with names, roles and agency implications still to be confirmed.
Commonwealth Bank splits marketing leadership across three CMOs
Commonwealth Bank has abandoned the single-CMO model, appointing three chief marketing officers and a dedicated agency manager in a restructure first reported by Mumbrella.
