Target Wants to Triple Paid Loyalty Members in Three Years
Target has set a three-year goal to triple membership in its paid loyalty program, putting subscription growth at the center of its customer strategy.
Section
Growth & Performance
Performance marketing, acquisition economics, retention and the numbers behind growth programmes.
McKinsey sizes global wellness at $2 trillion
McKinsey & Company puts the global wellness market at $2 trillion, with millennials and Gen Z now reshaping demand across the category.
Taco Bell links loyalty program to digital sales growth
Taco Bell says its loyalty program drove digital sales growth, putting first-party membership data at the center of the chain's online revenue strategy.
Marriott Added More Than 40 Million Loyalty Members in 2025
Marriott added more than 40 million loyalty members in 2025, marking one of the largest single-year enrollment gains reported by a major hotel loyalty program.
Loyalty Programs Drive Repeat Visits as Economic Uncertainty Weighs on Spending
Loyalty programs rank among the strongest drivers of repeat visits as economic uncertainty reshapes consumer spending, CX Dive reports.
